New York, NY (October 19, 2011)—The Audio Branding Academy has announced the six finalists chosen by the award jury to present their cases for the Audio Branding Award 2011.
The 2011 Audio Branding Congress takes place Thursday, November 17, 2011, at Columbia Faculty House at Columbia University in Manhattan, hosted by audio branding company Expansion Team. Themed "Stay Connected, Sound Global," this year's focus will be on innovation in mobile media and content.
Following the announcement of the first Audio Branding Award to be presented this year, the award jury members selected six contenders to present their cases at the congress. Selected by the Audio Branding Academy, the independent award jury includes judges from media, advertising, marketing and music.
Among the nominated cases is German direct bank ING-DiBa, which features basketball star Dirk Nowitzki as brand ambassador in its advertising campaign, in which the key theme from Bert Kaempfert's "Strangers In The Night" became the famous catchy tune. To read more: http://tinyurl.com/62q3tbq
Also being presented is a case study on UBS, one of the largest international financial companies. It conducted a worldwide competitive review and benchmark analysis to develop a multiple-channel strategy covering all internal and external touch points. To read more: http://tinyurl.com/5rnovru
Another presentation will be based on a destination brand project. To develop the current tourist image and future direction of the destination brand of Vienna, over 10,000 people from target markets and 550 experts were interviewed in the branding process. To read more: http://tinyurl.com/6exbb4p
The Audio Branding Academy also recognizes its congress sponsors, Man Made Music, as well as Pro Sound Effects, which is donating a professional sound effects library to the Audio Branding Award winner.
The 2011 Audio Branding Congress takes place Thursday, November 17, 2011, at Columbia Faculty House at Columbia University in Manhattan, hosted by audio branding company Expansion Team.
Audio Branding Congress
Audio Branding Academy