Pictured (L-R) at Studio Trilogy are MeringCarson ad agency creative director Scott Conway, producer Christina Staal, and Trilogy post-production engineer Chris Konovaliv. Photo by David Goggin.
San Francisco, CA (June 9, 2014)—MeringCarson advertising agency, based in Sacramento, CA, recently posted a campaign, “California Rocks,” at San Francisco's Studio Trilogy.
"We don't mind the trip at all," says creative director Scott Conway, who worked with Trilogy's post engineer Chris Konovaliv and agency producer Christina Staal to record voice talent from all over the country via ISDN.
"Everything revolves around the 'California Rocks' concept," explained Conway. "We start out with the unspoken rules of California: always bring a sweater to the Bay Area, bug spray for hiking in the Sierras, and finishing with earthquakes and the peace of mind that comes from insurance with the California Earthquake Authority."
"We're recording seven voiceovers today," added producer Christina Staal, "The first two are at Studio Center in Virginia, the rest are all calling in from their home studios’ ISDN, and then Chris will edit and work his magic with the music."
Trilogy's Chris Konovaliv considers post production his speciality, but brings more than 12 years of experience covering all facets of the audio production process. Konovaliv has mixed short and long format television for Current TV as well as spots for advertising clients around the Bay Area, including Evolution Bureau, Venables Bell & Partners, Hal Riney, Ogilvy PR, MeringCarson, Runyon, Saltzman, and Einhorn, BBDO West, Engine Company #1, Hubstrategy and Pond Creative Output!, among others.