Judy, Wade and Dale Goeke of Chandler Limited
Shell Rock, IA (May 9, 2014)—Chandler Limited, originally established by founder, owner and chief product designer Wade Goeke in N. Hollywood, CA is celebrating its fifteenth anniversary.
Goeke worked a ‘day job’ in order to make ends meet and, during nights and weekends, spent what little time he had left in his workshop, which at the time, was a walk-in closet in the house he rented. “In those days,” Goeke recalls, “it was just me experimenting and learning. This was before I realized that, to run a business, you have to pay employees and do all the things adults do. I had a great time at it and, in the process, the whole idea of building a company started to take shape.”
“My first sale was six LTD1 pre amp EQs,” Goeke explained, “which gave me some money to get more parts and move forward. After that, I was selling units one at a time out of my house in North Hollywood to whoever would try them. It was touch and go and, every so often, I would have to borrow money from my parents or sell one of my prized vintage pieces I had collected in order to keep everything going.”
Chandler Limited introduced the TG1 Limiter in 2001. Shortly afterward, Chandler introduced the TG2 Pre Amp/DI—a recreation of the rare EMI TG12428 pre amp used in EMI/Abbey Road recording and mastering consoles during the late ‘60s and early ‘70s. “These two products represented significant growth for the company,” says Goeke, “and both of these continue to be important products for us.”
In 2001, Goeke relocated from California to his hometown of Waverly, IA, moving the company to neighboring Shell Rock in 2004. Presently, Chandler Limited’s facility consists of three store fronts in downtown Shell Rock that have been converted to meet the company’s requirements.
“It may sound clichéd,” he says, “but I feel as though our best years are ahead of us.”