Senigallia, Italy (April 21, 2016)—Purchased last year by Eighteen Sound, Ciare has now been rebranded with a new corporate image that includes a logo and slogan.
The Ciare brand has been in place for 75 years, designing and producing loudspeaker and amplifier components for the professional, home and car audio markets. The new logo and slogan “To each their own sound” is said to represent a commitment to continue to take note of customer and market requirements when designing products for the three market segments the brand serves.
To advance its efforts at Frankfurt, Ciare presented the NDA1, a new 1-inch neodymium HF compression driver; the 6M38, a 6.5-inch ceramic midrange with a flat suspension design; and lastly the 6NCX50 6.5-inch coaxial.
“The relaunch of Ciare is a major step towards revitalizing and strengthening the Ciare brand,” stated Giacomo Previ, Eighteen Sound’s sales and marketing director. “I am looking forward to continuing to cater to our loyal clients while watching the brand flourish with new followers.”