San Diego, CA (September 1, 2011)--Current Audio has named Hal Truax VP, business development.
In his new role, Truax will focus on leveraging Current Audio's position as a designer and builder of audio products and identify new areas of growth for the Current Audio brand.
Truax comments, "I am extremely excited to have this opportunity with Current Audio. We will be launching specific channel strategies in the very near future. I am on board to help with the launch of new initiatives to grow the Current Audio brand. CEDIA is the perfect platform to get our message out. Better sound, quicker install, better build quality, and all off our own tooling."
Starting in 1981, Truax built a custom install company, then joined The Good Guys and implemented its custom install program. Later, he moved on to OmniMount.
"We are very pleased to have Hal join Current Audio," says Sean McDermott, president, Current Audio. "He brings a wealth of leadership experience in implementation of market strategies. Hal has a proven track record of building brand loyalty. His emphasis on the importance of superior customer service is a perfect fit for Current Audio as one of the company's key differentiators is that we listen to our customers and build what they need."