Southfield, MI (February 3, 2016)—Dash Radio is automating its entire playout network—a human-curated streaming service delivering 65 radio stations to listeners worldwide—using ENCO DAD automation.
The customized DAD platform allows Dash Radio to drive up to 12 ad-free stations from a single workstation, reducing operational costs while enabling the same automated workflow power of a terrestrial radio network. Additionally, features such as remote voice tracking and Dropbox-based file transfer eliminate the challenges of working with DJs broadcasting around the world.
Launched by terrestrial radio veterans DJ Skee and John Halterman, Dash Radio brings traditional radio curation of yesteryear to modern internet and mobile app-based streaming. DJs build playlists without corporate interference or algorithm-based song choices, and the majority of formats are built around popular genres underserved by traditional AM/FM outlets. Popular shows include Cadillac Music, hosted by Snoop Dogg.
“ENCO allows us to encode and monitor 12 stations on each DAD workstation, and stream content to our CDN for delivery to the web and mobile devices,” said Halterman. “Their flexible model allowed us to launch with 50 stations—more than twice our intention of 20—and quickly scale to 65 at a very reasonable cost. The reliability has been off the charts, considering how we run multiple live playbacks from each machine. We are pushing this system very hard, and DAD really delivers. This is a rock-solid platform.”