Backnang, Germany (November 5, 2012)—d&b audiotechnik has named Gerhard Mayr as its new Head of Sales, to be based at the headquarters in Backnang, Germany.
Mayr takes over from Peter Tongue who, after almost 14 years with the company, has retired. Looking for a replacement, d&b decided to recruit from outside the entertainment industry. "Gerhard has skills stretching far outside the familiar toolkit," commented Marketing Director Simon Johnston.
Mayr has worked with Force Computers (Solectron), Motorola, and most recently Garmin, playing a role in developing the brands internationally through engagement with new markets and the reinvention of existing ones—an effort that involved spending a considerable amount of time in Asia. Mayr once aspired to be a musician and still maintains a passion for live music. With his roots in technology, at one time, he developed his own loudspeakers and amplifiers, and had his own company thatdeveloped a control unit for moving lights.
"Throughout his career, he has demonstrated a willingness to challenge the orthodoxy" added Johnston, "and has educated markets to accept that quality has a significant value. This is very d&b."