Hollywood, CA (January 29, 2016)—Deluxe has revitalized and reopened the Glen Glenn Sound building on Seward Street in Hollywood, with products, service and support from Guitar Center Professional.
Inside the newly renamed Deluxe Audio Seward, as much as half of the building’s 40,000 square feet are taken up with five theatrical mix stages, with three functioning as Dolby Atmos and DTS-X immersive rooms. Stage 5 has been converted from ADR-only to a hybrid mix/ADR room that functions as a TV mixing stage. Stage 7 can transition between home and theatrical immersive formats.
“Once you step inside, it doesn’t feel like you’re in a thirty-something-year-old building. The technology is cutting-edge,” said Doug Higgins, director of audio operations for Deluxe.
A significant amount of the equipment was sourced and supplied through the Los Angeles office of GC Pro. Deluxe Seward took delivery of systems, platforms and products from brands including Avid, JBL, Crown, Focusrite RedNet, Evertz, Waves, iZotope, Audioease, Neyrinck and Panasonic. “Working with the team at GC Pro was fantastic,” said Higgins. “They gave us the attention we needed to get through an aggressive transition period.”
Audio signal flow around the facility is a combination of MADI, Dante, and BLU-based digital audio networking. All of the mix stages utilize MADI I/O to deal with immersive audio, such as Dolby Atmos and DTS-X. From MADI, the signal is sent to the Focusrite RedNet 6 box for conversion to Dante. From there, audio as networked data is distributed to a Dante-enabled BSS BLU-806 BLU-Net processor that communicates via BLU Link to the Crown amplifiers—where all of the D/A conversions take place—for the audio monitoring chain.
Higgins cited the ubiquity of JBL speakers in cinemas globally for Deluxe Seward’s choice of monitoring, including the JBL High Powered Screen Array Cinema system. “We wanted to have high quality audio monitoring with very strong translation into the real world,” he says.