Diane Gershuny. Photo: Deone Jhanke
Long Beach, CA (December 16, 2013)—Diane Gershuny, a longtime behind-the-scenes member of the pro audio industry, died of esophageal cancer on Monday, December 9, at the age of 53.
Born October 8, 1960 in Pittsburgh, she lived in Seattle, New York and Northern California during the course of her career, taking on various roles in the pro audio industry, most notably as a publicist for many high-profile manufacturers, but many on the editorial side knew her best for her work at numerous magazines, including our former sister publication, Gig.
An avid music fan, Diane was well-suited for her time at Gig, a magazine that provided career advice for independent musicians. A fixture there as managing editor, she could often be found bopping around the old Miller Freeman/PSN offices at 460 Park Avenue South in New York City, mug in hand, ready to tell you all about the great band she caught over the weekend—tales that were always recounted with a sly smile and sardonic wit.
Besides riding herd on Gig, she often wrote for Pro Sound News around the turn of the millennium, covering a wide variety of legendary venues, from Tipitina’s in New Orleans to the now-lost Maxwell’s in Hoboken, NJ and the legendary Bottom Line in New York City’s Greenwich Village. They were musical haunts she knew well.
After Gig closed in the early 2000s, Diane moved through various industry roles and locations, eventually launching her publicity firm, DGPR, and landing in Long Beach, CA in 2008. Having always had a bohemian spirit, there she became intimately involved in the revival of the city’s 4th Street area, christening the collection of thrift shops and odd stores as Retro Row.
Tackling publicity chores for the 4th Street Business Association, Diane became synonymous with the eclectic thoroughfare, raising its profile in local and national media. Retro Row returned the favor in late 2010, holding Diane Rocks, a benefit concert to help out with the mounting bills from her battle with cancer, which she had been diagnosed with that July.
The district will remember Diane’s efforts with a bench in her name to be installed on the street, and a memorial service is being planned to be held at the Art Theatre of Long Beach, details of which will be posted at 4thstreetlongbeach.com. Those of us who knew Diane will remember her fondly.