New York, NY (November 13, 2014)—Dig It Audio has combined with The Station, The Lodge Music, The Diner and The Music Playground to create a single Manhattan-based facility with editorial, animation, motion graphics, original music and licensing, sound design, audio mixing and color grading under one roof.
The news was announced by Tom Efinger, partner and president of Dig It Audio and Drew Stein, CEO and founder of The Station, The Lodge Music, The Diner and The Music Playground. “Tom’s leadership, creative capabilities and first-class facility elevates every aspect of our ability to deliver award-wining work for our clients at the industry’s highest levels,” says Stein. “With our newly combined workflow in our Hudson Square studios, few companies can help agencies and production companies to maximize their on-screen dollars like we’re now able to do. It will allow us to drive creative value in a dynamic, integrated post environment.”
The Station, now in its seventh year, has reportedly been one of the first companies to partner with production companies to integrate and package live-action production and post together. The combination of Dig It and the LSD shops enables the 30-plus-person in-house team to work in a single facility with a single production workflow, Stein notes. “Clients and creative teams will be able to have their entire post team—from their editor to their animator to their composers and mixers—working side-by-side with them as a single, cohesive unit.”
The 11,000 sq.-ft. facility is located in the heart of Hudson Square on Varick Street and houses two large client edit rooms, two Dolby 5.1 certified film mix theaters for edit/audio mix/color grade, two client animation/graphics suites, three offline edit/animation/graphics rooms, five music composing/SFX/mix studios and a live room with Foley pit, as well as kitchen, lounges and production offices.
Dig It Audio