Calabasas, CA (May 4, 2012)—DTS, Inc. will collaborate with Chinese FM radio broadcasters to deliver DTS 5.1 content.
By incorporating DTS Neural Surround technology, Guangzhou Broadcasting Network (GZBN) and Anhui FM radio station are the first to offer surround sound radio broadcasts in China. The content can be heard on the program HD Music Time on GZBN FM 102.7, on “AV Space” on GZBN FM 96.2 and on Anhui Radio FM 98.0.
“Rising consumer demand for high-definition programming coupled with an increasingly competitive marketplace highlighted the need for an audio solution to take our programming to the next level,” noted Mr. Hong Lei, deputy controller of Anhui Radio Station. “The superior sound experience created by DTS’ technology integration into consumer devices attracted us to this alliance, as it delivers a cost effective and high-quality solution that offers our listeners an exceptional audio entertainment experience.”
DTS Neural Surround encodes original surround sound content in stereo by spectrally separating individual audio elements while preserving image placement and spectral balance of the original surround recording.
“While digital music consumption is creating a significant impact on most music content distributed via physical format, the DTS 5.1 Music Disc is unique premium content format that is still very well received in the China market,” noted Ms. Lai, president of Pacific Audio. “For a long time the market size was limited due to playback availability exclusively through home AV equipment, but now the DTS 5.1 Music Disc content will reach a wider audience through FM radio broadcasts. We are happy to see the growth of the premium music market and would like to expand our collaboration with DTS in order to drive creation and delivery of premium audio content.”