Eighteen Sound Purchases CIARE Brand

In a move that broadens the range of offerings by Italian pro loudspeaker company Eighteen Sound, the company has purchased the CIARE hi-fi/automotive audio brand, of Senigallia, Italy. The arrangement comes just months after the two companies initially entered into a strategic agreement where Eighteen assumed handling all of CIARE’s worldwide sales.
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Reggio Emilia, Italy (December 11, 2015)—In a move that broadens the range of offerings by Italian pro loudspeaker company Eighteen Sound, the company has purchased the CIARE hi-fi/automotive audio brand, of Senigallia, Italy. The arrangement comes just months after the two companies initially entered into a strategic agreement where Eighteen assumed handling all of CIARE’s worldwide sales.

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“This is a direct response to our assessment of our product line offerings and will allow us to offer a broader pallet of products,” notes Giacomo Previ, director of global sales. “Eighteen Sound will revitalize and strengthen the brand, while maintaining its focus on the professional audio marketplace. The CIARE brand will be maintained autonomously and continue its storied 70-year history while catering to its loyal client following and maintaining its solid performance standards.”

Pierpaolo Marziali, Eighteen Sound CEO, noted that the acquisition would provide Eighteen to with a pathway into the hi-fi and automobile markets.

Eighteen Sound (18Sound)
www.eighteensound.com