Santa Monica, CA (July 19, 2012)-Original music company Endless Noise has wrapped up the 2012 awards season with four major industry honors for its work on behalf of client Volkswagen.
Endless Noise's award wins included a Bronze Cannes Lion in the category Film Craft/Sound Design, an AICP Award for Best Musical Arrangement, and a Gold Clio in the category Music (Adapted) for VW spot "The Bark Side," which has close to 17 million YouTube views to date.
The company's work also won a Bronze Clio in Sound Design for "The Bark Side," and shared Silver Clio honors in the category Music (Licensed) for the VW spot entitled "Rocketman," where the company served as music arrangers for the licensed track.
Volkswagen and Deutsch, Los Angeles, unveiled "The Bark Side," a 60-second 2012 Super Bowl teaser on YouTube and then on broadcast TV during an episode of The Middle on ABC. The spot stars a variety of dogs barking their rendition of "The Imperial March," aka "Darth Vader's Theme." The track featured in last year's VW Super Bowl ad hit, "The Force." Endless Noise's Jeff Elmassian, who crafted the canine choir track for "The Bark Side," was also behind the arrangement of John William's original Vader march for "The Force."