Santa Ana, CA (March 31, 2014)—Planning ahead is key when it comes to dealing with the weather at outdoor lives events—that was the overall message from the recent webinar hosted by NewBay Media’s Rental & Staging Newsm Take 1 Insurance and the Event Safety Alliance. Fortunately, for the live event industry, there are new tools available to detect and monitor weather. The webinar, held on March 19, is now available to view on the following link: https://event.webcasts.com/starthere.jsp?ei=1029845
The webinar included presentations by Take 1 Insurance Executive Vice President & Program Director Scott Carroll, Event Safety Alliance (ESA) Executive Director Jim Digby, and Weather Decision Technologies (WDT) Senior Vice President David VandenHeuvel. The event focused on issues such as weather planning and "predictive weather forecasting" vs. "nowcasting," or rather, the dilemma a producer faces when deciding whether to pull the plug due to dangerous conditions. With weather detection technology, pre-emptive insight for event producers and venues alike is now accessible, and in many cases, necessary.
“Incorporating the latest advances in weather forecasting and monitoring into a comprehensive safety plan is probably the single most important thing a producer can do to ensure a safer outdoor live event,” explained Carroll. “Weather affects every aspect of an outdoor live event and it’s becoming a huge issue, in particular from the point of view of insurance providers who want to make sure that every eventuality is considered if not planned for.”
Up until 2011, many event producers relied on their own amateur meteorology skills when deciding whether or not to evacuate an outdoor event. “I considered myself an amateur in-the-know meteorologist,” said Jim Digby, ESA Executive Director. “But questions like, should we evacuate, or shouldn’t we? Who will make the call? Who will tell the audience? Where would they go? were all conversations that were happening in real time, and that’s not good.”
Luckily for event producers, WDT’s team of expert meteorologists applies a varying degree of different weather triggers when monitoring for a single outdoor event. Weather advisories starting seven days prior to the event give producers a better grasp on if and when to pull the plug due to an unsafe situation. “You won’t save lives if you don’t have a plan and a robust communications protocol in place,” VandenHeuvel advised.
For a go-to guide on all aspects of live event safety, the Event Safety Alliance Guide is now complete and available on eventsafetyalliance.org. In addition, ESA is now offering Event Safety leadership training courses intended to enhance the safety awareness in the live event space. “Our hope is that these classes will close the gap between event officials in charge with no required training whatsoever, and those who are required by their employers to have safety training,” Digby said.
Event Safety Alliance
Weather Decision Technologies