The 145th AES Convention, which is being held October 17-19 at the Jacob K. Javits Center in New York City, is attracting some new exhibitors and, thanks to a variety of factors, bringing some old friends back into the fold. For some, the location is attractive, while for others, the timing is just right. And some exhibitors, well, they can barely wait to show off their new products.
This will be the first AES Convention appearance for Wisycom, which manufactures its wireless products in Italy. Exhibiting under the Wisycom USA name established earlier this year, the company has been considering the best avenues for expanding its presence in this country.
According to Jim Dugan, president, Wisycom USA, “We anticipate that our attendance at AES will help us to further integrate our brand into the fast-paced culture of the country in addition to establishing relationships with American users. We also feel that the size of the show is ideal for one-on-one presentations to our industry, so much so that I will be using this opportunity to present on a variety of speaking panels.” Wisycom will show an array of products, including a new wireless receiver, still under wraps, that the company will unveil in Europe at IBC, he says.
The location is attractive and a contrast to Las Vegas, where Wisycom USA made its debut at the NAB Show in April, Dugan continues. “New York is where all the major broadcasters are located, so we have the chance to meet with everyone from corporate through audio techs. It’s also home to the biggest live theater market, which is an equally important market for Wisycom, and again means that we will get to meet with everyone in the production chain. As luck would have it, we have people who live in New York and it's a quick trip up the coast from our office in Washington, DC.”
It has been more than 10 years since Universal Audio last had a standalone booth at AES, according to a company spokesperson, although it was a part of the Avid Partner Pavilion from 2013 through 2014. UA has “something new and exciting” coming, which has inspired the company to once again strike out on its own. “We felt that the high-end, professional AES audience was best-suited to the news we'll have to share at the time,” says the spokesperson.
Ed Capp, vice president of sales and marketing at Sound Devices, which is at the AES Convention for the first time since 2013, also appreciates that the show is in New York, and co-located with the NAB Show (October 17-18). “We really like the opportunity to showcase our products in New York and meet professional users from many areas in the region who might not get to attend NAB in Las Vegas or other shows further away from their home base. It’s a great benefit for Sound Devices that the NAB Show New York is co-located,” he says.
View From the Top: Bob Moses, AES, Oct. 5, 2017
While Sound Devices stepped away from the AES show to focus on other opportunities, adds Capp, “It’s great to be back. The timing was right for this year's show, and our product offerings are perfect for the AES mix of attendees from broadcast engineers, musicians, sound designers, VR pros and live sound recordists. In addition, we appreciate the effort AES has made to include production sound for TV and film in the curriculum over the past few years.”
Sound Devices will be showcasing its line of MixPre Series portable recorders/USB interfaces, including a new collaboration within Sennheiser's AMBEO for VR partnership program, Capp reports. Earlier this year, Sound Devices acquired UK manufacturer Audio Limited, so this will be the first AES Convention for that company’s new A10 digital wireless microphone system.
Meyer Sound, too, is returning after some time away from the exhibition floor, although it has remained engaged with the convention. “We have continued to attend and participate in the seminars and panel discussions which remain part of our ongoing education and training initiatives,” says John Monitto, the company’s director of business development.
This year, Meyer Sound CEO John Meyer will deliver the convention’s Richard C. Heyser Memorial Lecture and the company will be showcasing its new Bluehorn System. “It's the most linear monitoring system we've ever made, and feel it's perfect for the AES community to experience,” he says, noting that the system’s mechanical developments are also found in Meyer’s Leopard and Lina line array loudspeakers.
The northeast is an important market for Meyer Sound, Monitto continues. “We have many systems in the New York area, along with rental companies and integrators. The theatre and network television markets bring many locally based sound designers to AES, which adds value. We also noted the high attendance at last year's show due to the alignment with the NAB show.”
Two companies, ALC NetworX and Riedel Communications, are at the AES this year for the first time after previously exhibiting at last year’s co-located NAB Show New York. Riedel, which acquired ASL Intercom in 2016, had its license-free Bolero products on that company’s booth last year, but this year will be in the AoIP Technology Pavilion, according to Joe Commare, marketing manager for Riedel Communications North America.
“Since AES runs a day longer than NAB New York, we thought it important to have a presence on the AES side of things. When the AoIP Tech Pavilion became available, we thought that the perfect opportunity, as Riedel is very active in IP-based broadcast infrastructures.”
Commare continues, “New York is a great location for a show and, really, the only large show in the northeast. We have participated in NAB New York for many years and have always found that to be a good show—and the fall is good timing.”
Bolero, standalone or integrated with Riedel’s Artist Digital Matrix, will be the focus, Commare reveals. “We will also be talking about all of the ways our Artist ecosystem can leverage the various AoIP formats.”
ALC NetworX is exhibiting under its own name for the first time at an AES, says RAVENNA evangelist Andreas Hildebrand, although its networking technologies have previously been present on other manufacturers’ booths and featured in the convention program. “We are promoting the AES67/ST2110-compatible RAVENNA AoIP technology, which has been developed by us, but is implemented by numerous industry partners on a license-free basis,” he says.
“While we originally planned to participate in the AIMS audio demo wall at the AES AoIP Showcase, we took advantage of the opportunity to claim an individual pod in that area. This is a perfect match as the whole showcase is focused on AoIP, presenting the RAVENNA AoIP technology right in the middle of this theme spot.”
The demo rack will be crammed with products from industry partners, he says, such as Lawo, Merging Technologies, Genelec, Ross Video, Archwave, Riedel, Sonifex and others. “Infrastructure permitting,” says Hildebrand, “we may even drop a line to the AIMS AoIP demo wall and run streams across.”
The exhibition floor at the AES Convention is only half the story, of course. The METAlliance (Music Engineering and Technology Alliance) panel is a frequent highlight, and this year, if the stars align, will include the six founding members, award-winning audio engineers and producers Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Elliot Scheiner and Al Schmitt. “The topic will be the METAlliance mission statement: to further the art and science of recording music,” says managing member Jim Pace, president of L.A.-based Audio Intervisual Design (AID). “We’ll review our In Session events and other educational activities we’ve pursued.”
Those music production events, held at studios such as Power Station BerkleeNYC and Capitol, can accommodate relatively few attendees and are only fleeting. So that others can share in the sessions, says Pace, “We’ll try to play some video captured at one or more of the events.”
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