New York, NY (May 10, 2012)—Creative advertising music entity Expansion Team plans to offer expanded audio branding services under the Eyeball moniker.
Design studio and live-action production company Eyeball has hired the management and staff of New York-based audio branding company, Expansion Team. "Over the past few years, Eyeball has focused on growth both geographically and longitudinally through our newly opened offices and increased service offerings. We are continuously looking for acquisition opportunities and teams, which will expand our breadth of services," said Eric J. Bertrand, COO and partner of Eyeball.
Expansion Team created advertising campaigns and audio brands for many agencies and clients and in collaboration with Eyeball, was responsible for campaigns and branding for Target, Best Buy, 2K Games, Amazon, American Express, Univision Deportes, AOL, HBO, PBS and others. Expansion Team maintained an international roster of sound designers, DJs, indie bands, Grammy-winning songwriters and musicians, all of whom will continue to work with Eyeball.
Shortly after hosting the Audio Branding Congress at Columbia University in November 2011, Expansion Team's founding partner Alex Moulton decided that joining a larger organization and offering a more complete range of services to new accounts was the future for his team.
Limore Shur, founding partner of both Eyeball and Expansion Team, recounts the story. "While Alex was transitioning Expansion Team from a music house to an audio branding agency, Eyeball was also evolving. We began as a design and motion graphics shop, then added production, then branding and in the last few years many direct to client accounts. With Alex's experience as a entrepreneur, director, composer, editor and strategist it only made sense that he join our multifarious team as a creative director."