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Focusrite plc Debuts Optimal Audio Brand

Focusrite plc has added a new seventh brand to its lineup with the unveiling of Optimal Audio, focused on commercial audio

Dom Harter, Tim Carroll and Matt Rowe of Focusrite, plc.
Dom Harter, Tim Carroll and Matt Rowe of Focusrite, plc. Sophie Hoult

United Kingdom (April 21, 2021)—Optimal Audio, a new commercial audio brand owned by Focusrite plc, was introduced April 20 with an online event. Dom Harter, currently managing director for Martin Audio, will now take on the same role for the new endeavor as well, which has been in development for three years.

Focusrite Group CEO, Tim Carroll, noted, “Optimal Audio provides a streamlined product offering working seamlessly together to deliver high quality sound that is easy to install and can be operated by anyone, not just engineers. Alongside its own dedicated staff, a number of colleagues from across the group – most notably within Martin Audio – have helped to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”

Taking aim at small to medium-sized commercial installations, with a focus on supporting multi-zone venues, Optimal Audio will offer a variety of control, amplification and loudspeaker options that ultimately tie into the company’s new four and eight-zone, powered and non-powered Zone controllers.

Focusrite to Launch New Brand, Optimal Audio

Harter said of the controllers, “There is currently nothing else at this price point on the market which has the functionality and versatility to allow such a quick and simple setup. They have a flexible three-band EQ plus bandpass filtering on every output, alongside limiters and delay – features that are normally associated only with premium-priced offerings.”

Debuting in tandem with the controllers are three SmartAmps with DSP, multichannel direct drive constant voltage, optimized presets and with half-rack and full-rack options available. Given that Martin Audio is so closely tied to the fledgling brand, it’s no surprise that the range also includes a variety of speakers—a range of five ceiling speakers named Up, a series of four on-wall wooden speakers called Cuboid, and two subwoofer solutions, known as Sub.

Summing up, Harter said, “Optimal Audio maybe a young brand, but as part of the Focusrite Group, it has an impressive pedigree. We have combined innovation and experience to simplify commercial audio, and by launching more than twenty products at the outset, Optimal Audio has created a high-quality, comprehensive, multi-zone, one-stop, commercial audio offering.”

Optimal Audio • https://optimal-audio.co.uk

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