Hollywood, CA (August 2, 2013)—Margarita Mix Hollywood, a FotoKem company, has become a one-stop audio/video finishing shop with the addition of two color suites and an upgraded hub for media management.
The expansion and new process enable content creators to complete audio and video work simultaneously at a single facility, adding speed and cost efficiencies to the workflow at Margarita Mix Hollywood, which has been providing audio post services to the entertainment and advertising industries for 34 years.
The new color suites are integrated with the existing audio bays, utilizing Nucoda Film Master color grading systems to ensure Avid integration with direct connectivity to the ISIS and Avocent network. As part of the expansion, Margarita Mix has added colorists Troy Smith and Michael Mintz, and online editor Adam St. Clair.
Margarita Mix clients that utilize ISIS media servers from FotoKem's Nonlinear Services Division can now tap into the fiber connection between facilities, eliminating the need for transporting tapes and drives across town. Addressing the frequent need for shot replacement and other creative changes during the finishing process, this direct connection to the client's servers allows new media to be prepped and incorporated quickly.
Margarita Mix brings its sound services to the pipeline, with four full mixing suites featuring 5.1 surround sound, as well as stations where sound design and pre-lay can take place. The facility's mixers frequently contribute to animated and reality shows, as well as gaming and long- and short-form projects.
Rand Gladden, senior vice president of FotoKem, explains, "We knew that combining the power of our network with one-stop audio/video finishing would result in some major advantages in cost and time. This is especially a game changer for reality TV productions that may not have previously had access to high-end workflows at an affordable price point."
Margarita Mix Hollywood