Camarillo, CA (June 4, 2013)—Live sound industry veteran Paul Freudenberg has joined Rat Sound as the company’s General Manager. Previously, Freudenberg served as Business Development, Americas L-Acoustics.
Freudenberg will be responsible for managing all operations and developing business with Touring, Installations, Retail Sales and the SoundTools brand.
"Over the past several years," said Rat Sound president Dave Rat, "we have been working with Paul on many levels, including Rat Sound's acquisition of the L-Acoustics K1 system. Paul's knowledge, skill set and personality are perfectly matched with the projects and goals we are working towards and we are excited to have him on board.”
At L-Acoustics, Freudenberg was responsible for the expansion of the Canadian, Mexican and South American Markets through the deployment of the Certified Provider Strategy. In addition, the K1 Touring program for the Americas, including the US, was handled by him. Freudenberg’s tenure at L-Acoustics was in excess of 10 years and included leading the US operations in the capacity of VP of Sales and Marketing. Freudenberg’s long-term work history includes VP Sales and Marketing for BSS Audio US, and various independent marketing, installation and product development projects within the Professional Audio industry.
Rat Sound has been a provider of professional sound reinforcement systems for more than three decades. Operations have expanded to include installations, retail sales and the manufacture of SoundTools products. Rat Sound recently moved to a new facility located in Camarillo, CA, doubling its footprint.