Madison, WI (August 13, 2018)—Full Compass has appointed Susan Butera as its new vice president of Marketing.
In the new role, Butera will lead the marketing team, drawing on her background in brand strategy and both digital and catalog marketing. Her focus at the company will be on acquiring new customers, retaining existing customers, communicating the brand value proposition and more.
Butera most recently served as chief marketing officer for AccuQuilt in Omaha, NE. Prior to AccuQuilt, she was the vice president of Brand Marketing for Edible Arrangements; vice president of Marketing and Ecommerce for Olly Shoes; senior director of Marketing and Ecommerce for Deb Shops; and director of Brand Marketing and Ecommerce for Ascena Retail Group. She received her BA in Sociology and Theater from the University of Rhode Island, and her MBA from LaSalle University (Philadelphia).
Butera will report to the company’s CEO, Craig Johnson, and will partner with Full Compass’ leadership and management teams.
Johnson spoke about the hiring of Butera in this key company position. “Susan brings a wealth of marketing and communication experience, which will be invaluable as she begins her work with the Full Compass team. She will reshape our marketing, brand awareness, customer engagement and experience strategies to further differentiate us in our competitive customer markets. We are very excited to have Susan join the Full Compass team and to have her lead our important marketing, creative and brand initiatives.”
Full Compass • www.fullcompass.com