Salt Lake City, UT (August 8, 2011)-—Engineer/producer Val Garay has adopted Lexicon's PCM Native Reverb Plug-In Bundle.
Like many industry veterans, Garay has made the transition from hardware reverb and effects processors to software-based plug-ins. "The quality of the reverb can make or break a track, or the sonic ambience of an entire record," noted Garay. "There's no room for sonic mediocrity when it comes to reverbs and effects, and trading sound quality for the convenience of a plug-in is not an acceptable compromise."
Garay has produced dozens of platinum and gold records and worked with artists including Linda Ronstadt, James Taylor, Dolly Parton, Bonnie Raitt, the Motels, Toto, Don Henley, Kim Carnes, Neil Diamond, Santana, Reel Big Fish and a who's who of others. He produced the Grammy Award-winning "We Are the World," introduced entirely new production and miking techniques, and in the 1970s was a key architect of what is still known as the "L.A. Sound."
Garay is both president and partner in Red Red Records. His many responsibilities include working and signing both heritage and up and coming artists as well as providing expertise in production, mixing, songwriting, creative direction and other aspects of making and marketing music. Additionally, he is producing and engineering scores for movies and television.
"When I first started working with the Lexicon PCM Native Reverb Plug-In Bundle, I realized that the technology had gotten to the point where I could have the best of both worlds," continued Garay. "The sounds are classic Lexicon--rich, deep and enveloping, and they can elevate a mix from being merely good to being absolutely captivating. In addition, the ability to tweak parameters to get exactly the sound quality you want, and then be able to save those settings and recall them instantly, is a powerful advantage."