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GC Pro Says Yes to Yessian

Guitar Center Professional (GC Pro) has been looking after music company Yessian’s technology needs for more than 10 years, most recently supplying an Avid S6 control surface for the company’s New York studios.

Westlake Village, CA (February 18, 2015)—Guitar Center Professional (GC Pro) has been looking after music company Yessian’s technology needs for more than 10 years, most recently supplying an Avid S6 control surface for the company’s New York studios.

Led by brothers Brian Yessian, creative director and partner, and Michael Yessian, head of production and partner, the company creates audio for commercials, films, videos and theme parks for clients worldwide. The collective of producers, composers, music supervisors, research/creative pros and recording artists has offices and studios in New York, Los Angeles, Detroit and Hamburg, Germany.

“Technical consistency between the studios is critical,” observes Jeff Dittenber, sound designer at Yessian. “Each studio might have its own collections of things like microphones and pre-amps, but when it comes to the core systems like digital audio workstations and work surfaces, such as the Pro Tools HD systems we use, you have to have consistency across all of the studios. And that’s something that GC Pro has been helping us with for years.”

Michael Yessian adds, “When you’re making technology decisions at this kind of scale, it’s like an enterprise proposition—you need proposals and a plan. We need to think it out carefully, because we need to be able to transfer sessions back and forth seamlessly over our VPN, and we need the same plug-ins for each studio. GC Pro has been a big help with that, because they have access to anything we need and at competitive prices as we manage a global studio system.”

GC Pro
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