Westlake Village, CA (April 12, 2016)—Guitar Center Professional (GC Pro), the business-to-business arm of Guitar Center recently took part in The Recording Academy Producers & Engineers Wing’s annual Grammy Week event. The support GC Pro provided was just another example of the company’s involvement with the P&E Wing going back more than a decade.
This year’s event was held at the Village Studios in West Los Angeles, and kicked off Grammy Week by honoring individuals who strive for audio excellence and, as described by Recording Academy President/CEO Neil Portnow who have “championed creative freedom throughout their careers.” The event also celebrated Grammy-winning producer Rick Rubin, this year’s recipient of The Recording Academy President’s Merit Award. Representatives from a large range of top manufacturers, services and organizations were in attendance, and GC Pro served as a Supporting Sponsor for the evening.
At the Village event, GC Pro displayed Avid’s upcoming compact control surface, “Dock,” along with an Avid S3 console, at its booth space. GC Pro also supported the Grammy Awards, which took place the following week, by providing a set of Dynaudio AIR 15 reference monitors for use on-site at the Staples Center in the P&E Wing Lounge, located adjacent to the Music Mix Mobile (M3) remote broadcast trucks.
“GC Pro is a long-time supporter of The Recording Academy and the P&E Wing, because their goals and values align with GC Pro’s,” stated Derek Snyder, GC Pro manager of Strategic Development. “Dedication to high-quality audio, supplying professionals with the tools they need, and advocating for best practices are just a few of the initiatives that we find to be of tremendous value, and GC Pro proudly continues our long-term relationship with the Wing.”
Guitar Center Professional