Guitar Center has spent $5 million reinventing its Hollywood flagship location.

Westlake Village, CA (November 2, 2018)—Guitar Center will debut its newly redesigned 30,000-square-foot flagship Hollywood store on Saturday, November 3, nearly 33 years to the day after the location first opened on Sunset Boulevard in 1985.

The remodeled store features an assortment of musical instruments, a 15-foot-long interactive pedal display, a 24-foot-wide snare drum wall, interactive brand displays from manufacturers such as Fender and Gibson, and the retailer’s largest standalone vintage guitar room featuring rare vintage instruments. Music memorabilia is also showcased throughout the store, including Eric Clapton’s “Blackie” Fender Stratocaster and other gear from BB King, Slash, Johnny Cash, Eddie Van Halen and St. Vincent.

View from the Top: Doug Carnell, Guitar Center

A week of events at the store to celebrate its rebirth started on Monday, October 29. The weeklong celebration culminates in a secret public block party on the Sunset Strip on November 3.

“Guitar Center’s five-million-dollar investment into our newly revitalized Hollywood flagship location transforms it into one of the largest musical instrument stores in the world, full of the greatest selection of music instruments, accessories, music memorabilia, state-of-the-art lessons facilities and more,” said Ron Japinga, chief executive officer, Guitar Center.

“Exemplifying our deep commitment and investment in the music industry, we are thrilled to unveil our reimagined flagship location to the public. The redesigned Hollywood store represents a renewal of our legacy which lies at the heart of L.A.’s music scene and celebrates the rebirth of an icon—the greatest music store on earth.”

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At a time when many retailers across the U.S. are reimagining the brick and mortar space, Guitar Center is growing its retail footprint and accelerating experiential retail for musicians. Its 290 current stores will be joined by up to eight new locations planned for 2019, including a new Guitar Center presence in Hawaii and Alaska.

Guitar Center • www.guitarcenter.com