Edison, NJ (November 29, 2011)—Gemini has initiated a new branding campaign, and a pair of websites, that employ two distinct divisions of the Gemini brand: DJ and Pro Audio.
The new websites support the brand distinctions, making the Gemini family of websites geminisound.com, geminidj.com and geminiproaudio.com.
To create a more specific and consumer-friendly branding experience, all Gemini products will be branded as Gemini DJ or Gemini Pro Audio, depending on their function and intended application. Moving forward, all future products will follow this same model.
To reinforce this plan, Gemini has unveiled a new landing webpage at geminisound.com, which offers links to the company’s two main websites, geminidj.com and geminiproaudio.com. As the URLs indicate, all Gemini DJ products will be displayed on geminidj.com and all Gemini Pro Audio products will be displayed on geminiproaudio.com. Additionally, with the implementation of the new websites, all e-mail addresses for company employees will adopt the postscript @geminisound.com.
“This new plan offers simplicity and specificity for our customers and our internal operations,” says Alan Cabasso, president of Gemini. “We have an ambitious direction for the future of the Gemini brand, which includes growth and diversity in product development and marketing. The new divisions give our customers a clear picture of our products and their uses, while allowing the company to focus the appropriate people on the appropriate product lines.”