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Genelec Experience Centre Opens in UK

The first Genelec Experience Centre has opened in London, enabling visitors to audition the manufacturer’s active monitors for music, post, broadcast and install applications.

London, UK (September 9, 2016)—The first Genelec Experience Centre—a 34.5-square-meter demonstration facility—has opened in London, enabling visitors to audition the manufacturer’s active monitors for music, post, broadcast and install applications.

Created by pro-audio equipment supplier HHB Group and located in the new offices of Scrub (HHB’s post-production reseller division, situated in the Fitzrovia area of London’s West End), the site allows visitors to compare Genelec monitors in stereo, surround and immersive audio configurations, from a stereo pair of 8010A monitors to a full 11.1 immersive audio system.

The 11.1 system in question partners an Avid Pro Tools | S6 control surface presented in AKA Design bespoke studio furniture, and combines seven 8351A SAM studio monitors in left, center, right, left side, right side, left back and right back positions, four 8330A SAM studio monitors overhead and two 7370A SAM studio subwoofers handling the low end.

Complementing the Pro Tools | S3 control surface is a 5.1 configuration of five 8320A SAM studio monitors and one 7350A SAM studio subwoofer, while the 8010A studio monitors and two 8430A audio-over-IP SAM studio monitors demonstrate both analog and digital compact loudspeaker formats.

A second 5.1 system showcases Genelec’s architectural installation products and includes five AIC25 active in-ceiling speakers and one 5041A active in-wall subwoofer, while two AIW26B active in-wall speakers can be run in stereo mode or in 2.1 mode in conjunction with the 5041A. Finally, four 4030B installation speakers are positioned in the Scrub sales office to demonstrate small to mid-sized commercial installations.

Visitors are able to choose source material from a range of formats including MP3, CD, DVD, Blu-ray, PlayStation, Pro Tools, Logic, Nuendo, Spotify and Tidal – with Blu-ray, Pro Tools and Nuendo providing Dolby Atmos compatibility. The system is also compatible with Auro-3D and DTS:X, and can support low-order ambisonics and binaural formats. Extensive use of high-quality signal processing, audio conversion and Dante audio networking is handled by products from BSS, Focusrite and DAD. Further pro audio technology on display includes products from Studio Network Solutions, and the entire facility has been cabled exclusively with Mogami Cable.

Jani Jalonen, Genelec marketing director, commented: “Outside of our own factory in Finland, this is without doubt the most comprehensive Genelec demonstration facility in the world, and we’re thrilled to be able to invite customers to London to experience everything that Genelec loudspeaker technology can offer. If you want to hear our products in action and discuss any aspect of speaker selection, placement and calibration, then this is the place to visit.”