Berlin, Germany (October 28, 2019)—Genelec has opened a Genelec Experience Centre in central Berlin, creating a brand-new demonstration facility that allows end-users and resellers to hear a variety of the company’s studio monitors and AV and Home Audio loudspeakers.
Located in Alexanderplatz, in the heart of central Berlin’s creative district, the Experience Centre is the result of a close collaboration between Genelec and kost.design, a company jointly owned by architect and studio designer Benjamin Koziczinski and acoustic designer Karlheinz Stegmaier. Kost.design was responsible for overseeing the refurbishment and acoustic treatment of the building, creating listening spaces designed specifically around Genelec loudspeaker systems, including a 27-square-meter main listening room.
The main room is equipped with a Genelec 7.1.4 immersive audio system featuring The Ones coaxial point source studio monitors, with the new flagship 8361A in the LCR positions, the 8341A as surrounds, the 8331A in the height locations plus a pair of 7370A subwoofers handling the low frequency content. Genelec’s own GLM software was then used to configure and fine tune the calibration of each monitor within the space for optimal in-room performance.
The listening room also allows other Genelec models to be auditioned on request, and the system there supports a wide range of playback formats, including Pro Tools, Blu-ray, Apple TV, Netflix and major streaming providers including Spotify and Tidal. Other spaces within the Experience Centre are designed to showcase Genelec Home Audio and AV models.
The Experience Centre will be overseen by Berlin-based Eric Horstmann, Genelec’s regional business development manager, who noted, “We’ve set out to create the perfect independent listening environment for end users and Genelec resellers in both Germany and the surrounding regions, so whether it’s for demonstrations, training, regional launches or special events, the Berlin Experience Centre will become a major hub for Genelec activity in mainland Europe – and will support the efforts of our distributors and resellers in a very premium way. Having so many models on demonstration in one prime location, is sure to make the Centre a regional magnet for discerning listeners across all market segments.”