Going the Extra Mile

Jaime Villegas, general manager of D.A.S. Audio of America, started with the company fresh out of college.
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Jaime Villegas, general manager of D.A.S. Audio of America, started with the company fresh out of college.

Jaime Villegas, General Manager, D.A.S. Audio of America

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Jaime Villegas, general manager of D.A.S. Audio of America, started with the company fresh out of college. He got his degree in Economics and has been with D.A.S. Audio since August 2000. As general manager, he is in charge of overseeing all daily operations. The Miami office serves all of North, Central and South America, plus the Caribbean.

Villegas points out, “Having always been passionate about music, along with my degree in Economics, I believe I brought a good mix of what was needed by D.A.S. at that time. I was young, with a desire to learn more about pro audio and also willing to wear many hats to get the job done and provide excellent service to our customers. When I first started with D.A.S. Audio of America, the office was just getting established in the Americas, and the company has grown exponentially since that time. I’m glad to have been part of that expansion period.”

According to Villegas, D.A.S. Audio was one of the first European sound reinforcement manufacturers to have a fully owned and operated facility in the United States. “We do not use third-party logistics companies as a front for our U.S. operation,” he notes. “We have been established in the U.S. for 15 years, with offices, demo room, warehouse and service center to offer our customers quick order fulfillment and service.” The U.S. operation currently has four people handling all sales initiatives throughout the Americas and a total of 10 employees.

“The culture at D.A.S. Audio has always been about offering a quality product that provides the highest value for our customers,” Villegas adds. “We are 100-percent focused on our customers’ needs and their reality, providing them with products that allow them to be successful in their business endeavors. In the SR market, people sometimes make the mistake of going with the flavor of the month and sometimes make bad investments for the wrong reasons. We offer a product and solution that provides optimum ROI (Return on Investment) for our dealers in a very specific market segment. And at the end of the day, their success is ours.”

He continues, “I am very grateful to report that we have a very high loyalty rate with our customers. This is due in large part to our personalized attention to each and every customer. We try to configure a customized program that adapts to each customer’s specific requirements. This includes product promotions, onsite training and system configuration, financing, advanced service replacements, etc. We try to go the extra mile for our customers.”

Villegas reports that the production side of the business has been very good for D.A.S. over the years, especially with its Aero self-powered line-array series. He says that its installation market is growing every day, especially with some key alliances that the company has made recently, and with the new products being developed by its R&D department. “We truly believe in the selfpowered model,” he emphasizes, “providing our customers with plugand- play systems that make their lives a lot easier. Once customers see and hear the quality of the system and its portability and performance, the first thing they want to do is sell their heavy amp racks. Furthermore, a potent, self-powered PA system eliminates disparities in same-system sound reproduction due to the use of external amplifiers and processors that vary sound quality, resulting in greater overall consistency.”

When dealing with competitors, Villegas stresses that it is important to know the reality of the marketplace and customers’ preferences. “We try to identify these trends and analyze our competition to see how we can offer the best solution. Being a European manufacturer and privately owned company, we’re able to offer superior quality control as we manufacture all components, electronics and carpentry in-house.”

In a year in which the D.A.S. parent company in Valencia, Spain is marking its 40th anniversary, the U.S. headquarters is clearly looking towards the future. Villegas makes that perfectly clear when he says, “We are focused on growing the U.S. market, as we have already experienced great success in Latin America and the Caribbean. We are expanding our U.S. sales team and moving away from traditional sales models to offer direct support to our dealers. We also have exciting new products coming out this year that, we believe, will create more interest in this market.”

Company: D.A.S. Audio of America
Sunset Palmetto Park
6816 NW 77th Court
Miami, FL 33166
Tel: 305-436-0521
Fax: 305-436-0528
Web: dasaudio.com