(l-r) Andrew Scheps, P&E Wing Senior Executive Director Maureen Droney and P&E Wing Steering Committee Co-Chair Mike Clink.
Santa Monica, CA (July 9, 2012)—The Recording Academy Los Angeles Chapter recently hosted Grammy FutureNow, a day-long conference produced by on Saturday, June 23, 2012, at the Broad Stage in Santa Monica, CA.
Topics included how different social media platforms can converge to create a consistent revenue stsream; how a band becomes part of a brand and the importance music plays in launching new products; how EDM has crossed over to the mainstream and more.
One notable presentation was led by Grammy-winning engineer Andrew Scheps (Adele, Audioslave, Linkin Park, Metallica, Red Hot Chili Peppers); titled "Lost in Translation," it guided attendees through an auditory experience, examining the difference between an artist's mastered track and different consumer formats including vinyl, CD, MP3, AAC and streaming.
The Recording Academy
The Recording Academy Producers & Engineers Wing