(l-r) producer/engineer Adam Berg, executive producer Richard Rudolph and mastering engineer Paul Grundman. Photo by David Goggin.
Hollywood, CA (July 6, 2015)—New Tattoo Entertainment—songwriting team Richard Rudolph, executive producer, and Adam Berg, engineer/producer— have begun mastering a multiple-artist project at Bernie Grundman's with mastering engineer Paul Grundman.
Rudolph and Berg operate out of Berg's Manifest Music studios in Santa Monica, CA, and are developing a roster of international artists in what Rudolph calls a new business model for the music and entertainment industries. "Our new model is really just a better contextualization of music, wrapping music in story form," explains Rudolph. "Instead of just making music videos, we're collaborating with the artists and producing music-driven content.
“On the Internet right now, we see a gross imbalance of technology and business. Some music videos have half a billion views, and yet there's no monetization, nobody makes any money from it. The songwriters don't make any money, the publishers don't make any money, and the artists don't make any money. But somebody is making some money, right?"
Some of the artists New Tattoo are currently working with include New York's Liza Colby and Mary Akpa and Los Angeles-based artists Redd Carter and Dustin Warren aka Godfrey At Large. Rudolph and Berg are both signed with Music Sales, a worldwide publishing company.
"It was such a joy, as always to be back at ‘the House that Bernie Built,’" commented Rudolph. "Both Adam and I have quite wonderful histories with Bernie. We all go way back. Adam and Paul met one day at the studio, and have worked extensively on many projects. One of the unique things about Paul is his ability to achieve or maintain a loud yet dynamic soundscape when working with hybridized musical arrangements and mix styles. His extensive knowledge of music history and love for his craft make the mastering process as easy as can be."
Bernie Grundman Mastering