GC bolsters its B2B services with new addition.

Westlake Village, CA (January 16, 2019)—Guitar Center has acquired Chicago and Bannockburn, IL-based audio & video integration firm Tunnel Vision Technology Inc. TVTI will become part of Guitar Center’s Business Solutions Group, and provide system design and integration services to commercial and residential customers in the Midwest.

Doug Carnell, Guitar Center vice president of Business Solutions, remarked, “For the last year, Guitar Center has been looking to bring in unique and trusted design & system integration firms that are seeking a like-minded strategic business partner focused on the opportunities in the B2B integration sector. With TVTI, we have found such a firm.”

Founded in 1999, TVTI is a custom audio & video system integration firm serving the residential and commercial market sectors. With more than 35 employees, TVTI offers in-house project management, audio / video design, installation, programming, IT and more.

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David Welles, TVTI president, stated, “We are glad to be part of the Guitar Center organization and look forward to help grow the Business Solutions Group. TVTI has always based our business on providing our clients with the right advice, the right products, the right pricing and unparalleled customer service. Doug and the Business Solutions Group share that philosophy, and working closely together we will be able to broaden our approach to these goals. It’s a win-win situation for everyone.”

GC’s Business Solutions Group added San Francisco Bay Area-based Audio Visual Design Group (AVDG) to its portfolio last year. “The Business Solutions Group is a cornerstone of our current strategic plan to grow Guitar Center’s B2B services,” said Ron Japinga, Guitar Center CEO. “Business-to-business has always been an important sector for GC, and our current model, including the recent acquisition of AVDG, provides a highly bolstered set of resources and boots on the ground as we partner with established firms nationwide. We are excited to add TVTI to this roster, and we are continuing to look at other opportunities in key markets.”

Guitar Center: • www.guitarcenter.com