Hit Factory Criteria Studio E control room
Miami, FL (July 13, 2012)—Hit Factory Criteria Miami recording studio has installed Bag End subwoofers to support the variety of music genres and clients the studio serves, particularly the demands of today’s urban music.
As music styles and the artists/customers of the studio veered more towards the urban genre with low frequency program material, Chief Operating Officer Bob Lanier felt it was important to assess the sub situations in the studio’s rooms to ensure the studio could continue to meet its clientele’s desire for more bottom end and a “club sound.” Hit Factory then commissioned Walters-Storyk Design Group to calibrate/tune each of the individual studios and make recommendations where changes were needed.
“We found that the Hit Factory technicians had done a terrific job of maintaining the studio sound quality,” says WSDG Senior Engineer Dave Kotch, “But as we tuned and calibrated each room, we found that there was one particular room where the bass was lacking and needed to be reworked.” The room was one that had been making Platinum records since 1983, but as Hit Factory evolved to meet the demands of its clients, it recognized the need to adapt and incorporate new technology to better meet those needs.
The recommendation of Storyk and Kotch after their assessment was to replace the existing subwoofer in that studio. The Hit Factory’s final decision, based on WSDG’s recommendation, was to choose the new IPD18E-I subwoofer made by Bag End.
“Obviously,” says Simon Soong, head of the technical department, “the ability of the subs to handle the abuse of lots of extremely heavy bass and still deliver accurate sound was paramount, and Bag End won in that department hands down. But these Bag End subwoofers are also very compact, and fit into our available space. And the IPD18E-I subwoofer is self-powered, which made the installation much easier for me.” Soong performed the installation of the new sub. According to Bob Lanier, many clients have used that studio since the installation, and all have expressed positive feedback.