New York, NY (July 23, 2015)—Howard Bowler, president of award-winning audio post/music production company HOBO, is launching a campaign to expose “the hypocrisy of our marijuana laws.”
After witnessing firsthand the effects of the nation’s marijuana laws, Bowler is responding the only way he knows how—through the power of sound, launching a TV, radio and internet public service campaign that will target states where measures to legalize marijuana are on the ballot. HOBO’s creative team is writing and producing generic versions of the ads that will be available free of charge through an online inventory for any broadcast outlet and organization interested in this issue.
Bowler notes that all of the spots can be easily customized in order to make them relevant for local markets. Several regional radio spots have already been produced with input from the organization Regulate Rhode Island.
“The more I learned about the origin of prohibition, the more I realized these laws have a complex political history, are not based on science or health and yet their social impact is huge,” says Bowler. “Last year alone 700,000 people were arrested on marijuana-related charges. That’s more than for all violent crimes combined. After reviewing the current efforts of organizations like MPP (Marijuana Policy Project), NORML, LEAP, and DPA (Drug Policy Alliance), I could see that having professional creative marketing support could be helpful in their mission.”
In addition, Bowler is organizing a live streaming musical performance where he will be inviting members of the New York creative arts community, including many in the advertising, television, film and branded content creation industry, to participate in the event that will be streamed live through HOBO’s website.
“By exposing the hypocrisy of our marijuana laws and the negative impact enforcement has had on people’s lives, particularly in the minority community, we hope to influence opinion in a positive way,” states Bowler.