Nashville, TN (December 12, 2014)—Film and music production company Hummingbird Productions’ executive producer, Bob Farnsworth, is promoting a new production process that the company calls “FUSIC.”
“There was a time when film was made and music was laid on top, or vice versa,” explains Farnsworth. “Today, with computer technology, we are able to constantly go back and forth between the film and the sound, literally fusing the two together. Thus, we are using a new term, ‘FUSIC,’ which stands for this modern fusion of film and music, to best describe our approach to our work on TV commercials.
“With this FUSIC approach, music and sound ideas are brought in together from the very beginning of each project, so that both the film and the sound will profoundly influence each other right from the inception. This just makes sense because most of the time the sound is going to be what the viewer actually believes about the visuals. In simple terms, FUSIC is the exceptional blend, or fusion, of film and music—and this happens best through this very intentional integration from start to finish.’”
Hummingbird is officially launching the term FUSIC with a project to promote Dolby Atmos. Hummingbird was chosen to carefully integrate—or “fuse”—sound with a Dolby promotional video, which was directed by Garrett Nantz. Dolby will be taking this promotional video all over the world.
The footage for the Dolby promotional video was initially presented to Hummingbird with a temp track by New York agency Luxurious Animals. Hummingbird created a FUSIC piece that would blend multi-directional sound and top quality video. Written by Bob Farnsworth, the music for the Dolby FUSIC promotional piece was produced, mixed and edited by Hummingbird’s Aaron Howard, who also played the drums. Fellow Hummingbird member Matt Thompson was heavily involved in the process and also played guitar.