Nashville, TN (August 26, 2013)-Hummingbird Productions, specializing in original music for advertising, recently completed a string of national campaigns for brands including Prilosec OTC, Chili’s, Brillo and Purina.
Working with New York-based ad agency Publicis Kaplan Thaler, Hummingbird created and produced music for a new TV spot promoting Prilosec OTC titled “Picnic,” starring Larry the Cable Guy. For a special Chili’s Restaurant promotion, “Chili’s Free One Million Flatbread Giveaway,” Hummingbird wrote and produced music to enhance the campaign. Brillo recently celebrated its 100th anniversary with a campaign featuring original, ’60s style rock music by Hummingbird Productions and featuring vocals by legendary Nashville Motown singer Scat Springs. The Purina Beneful Dog Food brand tapped Hummingbird Productions to write and produce original music for the web video “Don’t Forget to Play.”
According to Bob Farnsworth, CEO, founder and creative director, Hummingbird Productions, “We’ve been around since 1976, and have been focused on original music all along. We like to think of ourselves as the ‘right people to call.’ We have been fortunate to become nationally recognized for the great music branding that, when done right, benefits our clients’ products and services for many years.”
Farnsworth has appeared on NBC’s “Today Show” touting the need for effective branding by advertisers, and finds it rewarding to see a revived era where advertising clients are integrating sonic branding back into their campaigns. He adds, “Last year, we had the privilege to create new music for Coca-Cola in conjunction with the 2012 Summer Olympics. Since then, we’ve noticed that advertisers are now, once again, embracing branding and original music.”
Adds P.G. Banker, Hummingbird writer and marketing director, “Research suggests that brands who advertise with music are 96 percent more likely to be recalled than those with no music at all. Music is a proven powerhouse when it comes to influencing our emotions. Everyone wants to feel good about the products and services that we buy.”