Nashville, TN (October 30, 2013)—Hummingbird Productions contributed an original song, “Oh…Let’s Krystal,” to a promotional campaign for Krystal Restaurants in the southeast region.
Hummingbird’s client for the new Krystal campaign was MARC USA/Chicago, Inc. For the campaign, Hummingbird produced a new song, “Oh…Let’s Krystal,” a contemporary, “rock out” piece of music featuring vocals. Each of the spots features voice over work from country music artist Andy Griggs. “Oh…Let’s Krystal” was written by Casey Cornett and Ryan Sutton. The new song can currently be heard in three new 30-second TV spots.
Joe Burke, chief creative officer, MARC USA Chicago, said, "Bob and the folks at Hummingbird were brilliant partners in the development of the music for this campaign. They gave us so many options and different ways to come at it throughout the process, finally landing on the piece that wound up in the spots. As soon as we heard it, we knew it was perfect. It got in everyone's head so quickly and stayed with us the whole time.”
Headquartered in Atlanta, GA, Krystal Restaurants owns and operates 360 restaurants located across the southeastern USA.