Escondido, CA (August 5, 2015)—A mainstay of the pro audio industry, Laurence Italia has been named Vice President of Sound Image’s Integration Division. In this new position, Italia will be responsible for new business development for Sound Image Integration as well as assuming management of the day-to-day business and staff.
“Larry has strong ties in the industry, specifically tour and install sound, and with his vast knowledge in marketing of installation products from sales through system design, we know he will be a tremendous asset to our team,” states President and CEO, Dave Shadoan.
Having spent more than 28 years at Yamaha Corporation of America, most recently serving as Vice President/General Manager of Yamaha Commercial Audio Systems, Inc., he was responsible for the growth of the company and its Yamaha Commercial Audio products including Nexo speaker products. Italia was also instrumental in providing design recommendations for its PM1D, PM5D, M7CL, LS9, and the new Rivage PM10 digital audio consoles. Under his direction, the Yamaha CIS (Commercial Installations Solutions) product line was launched within North America along with the NUAGE advanced digital audio production DAW system, a collaborative effort between Yamaha and Steinberg.
Sound Image spent its first 20 years focused on the tour production side of the industry and stands as one the top touring companies in the world. Having expanded into the systems integration business since, the company has developed a sizable portfolio of installations of all types.