InfoComm Gets Intense

By Clive Young. The theme for this year’s InfoComm Show is “Communications Intensified,” and it’s all too appropriate. The exhibit floors at the Las Vegas Convention Center have been packed with thousands of people communicating with each other—and intensely at that. Opening day found the aisles packed in both halls as exhibitors presented their latest and greatest products, while attendees eagerly took in the sights and sounds while learning about the latest solutions.
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By Clive Young. Las Vegas, NV (June 14, 2012)—The theme for this year’s InfoComm Show is “Communications Intensified,” and it’s all too appropriate. The exhibit floors at the Las Vegas Convention Center have been packed with thousands of people communicating with each other—and intensely at that. Opening day found the aisles packed in both halls as exhibitors presented their latest and greatest products, while attendees eagerly took in the sights and sounds while learning about the latest solutions.

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The 933 exhibitors on-hand are collectively a powerful draw, and part of the appeal of InfoComm is that it provides “one-stop shopping” when it comes to finding manufacturers appropriate to every aspect of an attendee’s business. The variety of specialized pavilions on the show floors, such as Audio, Digital Signage, Lighting and Staging, Unified Collaborative Conferencing and Worship, just serve to underline the panopoly of markets that attendees are working in, and which InfoComm and its exhibitors address.

Jason McGraw, CTS, CAE, Senior VP of Expositions, explains, “We have a unique setup here in that we have the channel and the buyers, so a manufacturer has the opportunity to not only talk to its channel and introduce a product, but it also gets to educate the end user about the technology.”

That education inevitably spreads beyond the walls of the convention center, too. They say what happens in Vegas, stays in Vegas, but when attendees back home, they’ll proselytize how they saw the newest AV solutions, learned new approaches and concepts via the Show’s educational offerings, made new contacts within the industry, and more.

That there’s so much to take in is no coincidence; in fact, it’s all part of the plan. While InfoComm says 96 percent of attendees are here to see new products and solutions, interest in the Show’s educational offerings has continued to grow, making training quite the draw.

 “Our education registrations are up 25 percent over last year in our InfoComm University program,” said McGraw. ��For example, we had over 500 in our PreComm program that started Saturday, over 800 for Super Tuesday, and our Future Trends course is set to have over 400—it’s the most popular seminar that we run. We also have seminars that run during the three days of the Show and those are up significantly as well, with 5,000 for the seminars and workshops.”

One of the newest educational additions is InfoComm University’s Daybreak Seminars, held daily at 7:30 a.m. so that visitors (and exhibitors in some cases) won’t miss any time on the show floor. Just as well, because it’ll take a while to see everything in the halls.

InfoComm
www.infocomm.org