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ITG Music Marks 15 Years

Minneapolis-based original and licensed music house In the Groove Music, is celebrating its 15th anniversary.

The team behind ITG Music—Brian Reidinger (left) and Darren Drew.
Minneapolis, MN (March 6, 2013)-Minneapolis-based original and licensed music house In the Groove Music, is celebrating its 15th anniversary.

Since l998, the company’s partners Darren Drew, executive producer, and Brian Reidinger, creative director, have been responsible for producing and licensing music for popular TV shows and commercials airing around the world.

ITG has provided all of the theme arrangements since 2004 for ESPN’s Sports Center, including the most played sports theme in the world. The company’s work also includes the original theme packages for ESPN U, Sports Nation and Sunday Night Baseball.

The company also provided a brand-new music branding initiative for the Hearst Corp., one of the nation’s largest media companies. This included an original theme package and mnemonic creation for all television markets comprising the Heart TV network.

On behalf of Target, ITG provided the music for a licensing initiative for an animation project for LA Live, featuring five progressive, new animation styles.

Original music and sound design from ITG was attached to award winning Superbowl, NBA and NFL TV commercials, featuring T-Pain, LMFAO and Mark Cuban. In the Groove Music’s client was the world’s largest brewer, Anheuser-Busch InBev.

The TV series Jersey Shore licensed ITG’s curated license music collection for six seasons of MTV Network’s most viewed series telecast ever.

“We consider ourselves very lucky—we get to collaborate with producers, networks, brand marketers and partner companies based in major markets all over the world, even though we’re headquartered in Minneapolis,” said Drew. “The ITG brand is our people, our talent, and our resources, and we’ve realized that our unique energy and inherent customer service is our differentiation. We are passionate about everything we do, and we’re very grateful to be marking our 15 year anniversary milestone.”

In the Groove Music