J&R Enters Pro Audio Retail

J&R Music & Computer World has opened a pro audio department within its block-long string of consumer electronics stores in lower Manhattan. The new 3,000-square-foot shop carries mixers, reference monitors, pro-grade headphones, live sound and recording mixers, microphones, DJ controllers and portable PA systems, among other products.
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(Originally appeared in as J&R Opens Pro Audio Shop at twice.com)

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New York (December 5, 2012)—J&R Music & Computer World has opened a pro audio department within its block-long string of consumer electronics stores in lower Manhattan.

The new 3,000-square-foot shop carries mixers, reference monitors, pro-grade headphones, live sound and recording mixers, microphones, DJ controllers and portable PA systems, among other products.

The shop is located above J&R’s TV department at 31 Park Row, otherwise known as Store No. 8, within a previously underutilized space.

Company spokesman Abe Brown described pro audio as “a nice, exciting category that’s different—not too many people carry it—and it fits in with musical instruments, which we also sell.”

J&R had previously offered a limited selection of pro audio merchandise but “tremendously expanded” the assortment both in size and sophistication in response to customer demand, Brown said.

The new department officially last week, following J&R’s reopening earlier in November after being sidelined for five days by storm-related power outages.

The shop is located above J&R’s TV department at 31 Park Row, otherwise known as Store No. 8, within a previously underutilized space.

J&R

www.jr.com