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K-array Launches K-array USA

Italian loudspeaker manufacturer to chart its own course in U.S. market.

Boston, MA (December 14, 2018)—Italian loudspeaker manufacturer K-array has launched its own North American subsidiary, K-array USA.

While the company has been previously distributed in the U.S., this marks the first time the Italian manufacturer will directly oversee sales, marketing and service operations here.

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Located in a new facility located in the greater Boston area, K-array USA is headed by the company’s global business development director, Rusty Waite and will work alongside manufacturer representatives SG Western (California, Nevada, Arizona), Marketing Concepts (Texas, Oklahoma, Arkansas, Louisiana, Mississippi) and On The Road Marketing (New York City, New Jersey), who will cover their respective territories to grow the brand in the market.

“It is the right time for us in regards to the company’s growth to invest more of our resources into the expansion of K-array in the United States,” said Waite of the structural update and distribution change. “It increases our accessibility and provides us with the opportunity to build stronger relationships with US customers, which is crucial for long-term success in the U.S.”

While the U.S. entity is new, it will have a presence at the NAMM Show this month, as staff and K-array president Alex Tatini will be in Anaheim, CA on January 24-27, 2018 in Demo Room #202B providing hands-on demonstrations of several products.

K-array •