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L-Acoustics Creates Americas Division

L-Acoustics’ new Americas Division will tackle sales, application, support, fulfillment and finance activities for North, Central and South America.

Alan Macpherson
Alan Macpherson

Westlake Village, CA (July 1, 2020)—L-Acoustics has appointed Alan Macpherson to head its newly formed Americas division, handling sales, application, support, fulfillment and finance activities for all countries in North, Central and South America.

Macpherson will report to Laurent Vaissié, CEO L-Acoustics, and Hervé Guillaume, CEO L-Acoustics Group. Building on that, the company has promoted BJ Shaver to business development director for the installation market and appointed William Cornell as business development director for the rental market, both reporting to Macpherson.

Vaissié made the announcement, noting, “L-Acoustics is committed to supporting and growing our presence on the American continent. As we navigate through one of the most challenging times for our industry, we feel incredibly fortunate to be able to bring onboard two of the most outstanding and respected industry veterans, Alan and William, and confirm the well-deserved promotion of BJ. I’ve already witnessed Alan’s unflappable attitude, personal commitment, and long-term strategic outlook, which, combined with the unique ability to federate and inspire our teams, are the marks of a great leader.”

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BJ Shaver
BJ Shaver

Macpherson brings to L-Acoustics more than two decades of top managerial experience, primarily with Yamaha, where he most recently served as vice president for Yamaha Corporation of America’s Integrated Marketing Group in Buena Park. Over his lengthy tenure with the manufacturer, he was tasked with spearheading the growth of the NEXO and Steinberg brands, in addition to Yamaha’s own professional audio and music industry product lines.

“I’m delighted to join L-Acoustics,” Macpherson enthuses. “L-Acoustics looks to the long game, developing processes and products for enduring success, and always with the improvement of live performance at the heart of what they do. That’s a perfect match for me and my vision.”

Meanwhile, prior to his new position, Shaver spent more than seven years developing the southwestern US market as regional sales manager for L-Acoustics. During that time, his sales and support focus has been heavily invested into the House of Worship vertical. Prior to joining L-Acoustics, Shaver rose to the position of vice president of Installation at Elite Multimedia in Memphis, TN.

William Cornell
William Cornell

Cornell comes to L-Acoustics after spending almost 15 years with d&b audiotechnik, where he built and managed sales operations in the Americas and rose to the position of CEO of the manufacturer’s US subsidiary.

“Alan joined the team just before the crisis, and while we’d certainly never choose this type of onboarding situation voluntarily, it’s been a valuable learning experience for all of us,” said Hervé Guillaume. “Alan has confronted the battle head on, and the full team has rallied with him, developing a collective resilience and digging deep to find creative ways to help the company and our partners weather the storm.

“With this new leadership structure and the full strength of our team, we’ll be well poised to return from this difficult season stronger than ever and ready to serve our industry as it moves forward to recovery and beyond,” concludes Guillaume.

L-Acoustics •