Lawo Acquires Innovason Brand

Lawo AG has fully acquired all product and trademark rights of Innovason SAS, which has been dissolved.
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Lawo AG has fully acquired all product and trademark rights of Innovason SAS, which has been dissolved.

New York (November 23, 2011)—Lawo AG has fully acquired all product and trademark rights of Innovason SAS, which has been dissolved.

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Lawo first became a majority shareholder of Innovason in April 2008; Innovason SAS was liquidated as the end of a jurdicial process on November 2, 2011, marking the official end of the French company; the Innovason brand will be managed from Lawo’s HQ in Rastatt, Germany.

Innovason USA’s national sales manager, Kevin Madden, told Pro Sound News that this is encouraging news for the brand: “We’re very optimistic about what this means for Innovason going forward, because it will streamline product development in a big way. Lawo has immense research and development resources that can now be devoted to pushing Innovason along. They have a strong history of innovation in the broadcast console markets, and we’re already at work on some truly exciting updates of Innovason’s current products as well as the next generation of consoles.”

In a statement, Marcel Babazadeh, Innovason international sales director, remarked,“Now that the Innovason products have become part of the range offered by Lawo in Rastatt, it means that the continuity of the brand is guaranteed. At the same time it benefits from everything that Lawo has to offer with it’s more than 40 years of experience in professional audio technology.”

“Furthermore, Lawo is committed to maintaining the heritage and history of Innovason,” continued Babazadeh. “Our focus for the future is on the continued development of the Eclipse platform. The difference is that we will be able to pursue this development with more resources available to us than ever before, which is fantastic news. It is the ideal climate in which to nurture and perpetuate the pioneering spirit that has characterized Innovason products since the beginning.”

A number of former Innovason key employees will take over responsibility within the new structure at Lawo including the ‘father’ of Eclipse, Hervé de Caro, now product manager for Eclipse; Nicolas Gozdowski who will continue in his role as service engineer; Benoit Quiniou in R&D; and of course Marcel Babazadeh who remains the international sales director.

Lawo CEO, Philipp Lawo, is pleased to have secured the future of the Innovason brand by bringing it fully into the Lawo operation. “I have believed in the brand from the beginning,” he declared. “I admire innovation—which has always been a driving force for the development of Innovason products. However, despite Lawo’s intervention in 2008, the company was still not able to realize its full potential. Now that the brand is fully integrated into the Lawo structure, I am confident that together we can achieve success. I’m also delighted to welcome the new colleagues on board, all now key members of the Lawo team responsible for Innovason. It is the end of an era for Innovason in its former structure, but the dawning of a new chapter of innovations. We’re all looking forward to a new and promising future in the live sound market together.”