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Lawo N.A. Appoints Guichard

Lawo North America has appointed Philippe Guichard to the newly created position of U.S. product support manager.

Toronto, Ontario, Canada (July 13, 2011)–Lawo North America has appointed Philippe Guichard to the newly created position of U.S. product support manager.

Guichard’s appointment coincides with the opening of a new Lawo support/demonstration facility in New York City that Guichard will head.

In his new role, Guichard will be responsible for technical support of the company’s console and audio networking products as well as product training and demonstration. In addition to telephone support services, which are now available through a U.S.-based telephone number, the new office in Manhattan’s Gramercy Park area will serve as a training/demonstration facility where existing and potential clients can meet to discuss and receive hands-on experience with Lawo’s various products.

Prior to joining Lawo, Guichard served as sales/product support manager North America for Fairlight U.S. In this capacity, he handled training, technical service, sales support and demonstration of the company’s audio and video products. Prior to this, he served four years as vice president and partner for Pasadena, CA-based MediaGear, a corporation created to distribute, sell and support Fairlight products throughout North America.

Guichard commented on his new role with Lawo North America, “Lawo is a very highly respected brand that is recognized by audio professionals everywhere as a leader in both console and audio networking technologies. I believe my background in these areas is a good fit that makes me well suited for the responsibilities of this new position. I’m eager to set up shop and dig in, and I look forward to contributing to the company’s continuing growth as we move forward.”

Herbert Lemcke, president of Lawo North America, said, “All of us here at Lawo North America are very pleased to have Philippe joining us. He brings a wealth of experience and technical expertise to our company that, I’m certain, will be put to very good use. He has a thorough understanding of our company’s business, and he takes the initiative at every opportunity. I’m confident he will be an invaluable asset to our company.”