Lee Moro, Meyer Sound

Q: What is your new position, and what does it entail?
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Q: What is your new position, and what does it entail?

Q: What is your new position, and what does it entail?

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A: I joined Meyer Sound in 2008, and my new role is Nashville manager and touring liaison. Besides managing the company’s presence at Soundcheck, where our Nashville office is located, I work with our technical support team and interface with vendors on their support needs, including new project acquisitions, hands-on system design and technical assistance on tours and in music festivals. I was recently at the Montréal Jazz Festival with Solotech, followed by the Jesus Culture conference in Chicago with Blackhawk.

Q: How has your background prepared you for your new role?

A: I toured for 18 years as an audio engineer and production manager with artists like Michael Bublé, Blue Man Group and Madeleine Peyroux. As Norah Jones’ FOH, I was the first engineer to tour with Meyer Sound Milo, and have continued to use it for years. Spending the past four years at Meyer Sound Nashville was also a fantastic experience, working alongside Buford Jones, who has now taken on a bigger role in the company’s education department.

Q: What new marketing initiatives are we likely to see from the company?

A: Showing the ease of use, longevity and consistency of our loudspeakers, optimization tools and newest digital products. On the education front, as our science-based, hands-on audio training offerings continue to evolve and expand, Soundcheck is becoming a secondary home base for developing new seminar content and filming live webinars, which we introduced in fall 2010.

Q: What are your short- and long-term goals?

A: Soundcheck has a large working showcase of Meyer Sound’s products, and I support visiting engineers using our systems. Audio technology has reached a level of maturity that, with tools like MAPP, Galileo and SIM, you can achieve a consistently high-quality result. I work to help the industry provide the best audience experience using these tools.

I also help connect those in the Meyer Sound rental network to collaborate on projects. Many of our customers are old friends of mine and talking to them allows me to stay abreast of the changes in live sound and communicate their input to the factory in Berkeley.

Q: What is the greatest challenge that you face?

A: Live sound has proven time and again to withstand economic fluctuations. People still go to shows for the social experience and to enjoy music. As there’s a higher expectation for the live experience, the industry’s job is to deliver that promise. One challenge is to help decision-makers understand that good sound is not a chance game, and having the right tools and well-trained audio crew is the only way to achieve a consistently great result show after show. This is what Meyer Sound strives to provide.