New York, NY (October 25, 2013)—Artist and multi-platinum producer Steve Pageot used the Lexicon PCM Total Bundle to mix a Foot Locker commercial featuring Houston Rockets basketball star James Harden.
Pageot got the call to mix the spots from music composer Wendell Hanes. “Wendell called me and told me he needed the mix done immediately and e-mailed me the Pro Tools files,” said Pageot. “I dropped what I was doing and a few hours, later the mix was done.”
In the spot, Harden spoofs the desire for sports figures to branch out into other areas—whether they should or not—by attempting to record an R&B single and torturing the engineer’s ears in the process. The “Foot Locker – Harden Soul Featuring James Harden and Stephen Curry” commercial has received more than five million hits on YouTube.
For the mix, Pageot first created an auxiliary stereo channel and inserted the plug-in’s “Simple Delay” and “Large Plate 1” presets, then tweaked the presets to his liking. The stereo sends from Harden’s vocal track were used to send the vocal signal to the auxiliary effect channel to simultaneously engage both effects.
“I continue to go back to the Lexicon PCM Total Bundle because of its rich, lush, pretty and unique sounds that I can dial up within seconds to take my mixes to the next level,” Pageot noted. “The goal of mixing a song is to make it sound like a masterpiece—but I had to keep Harden’s vocal mix close to raw and not to process it too much. Because the Lexicon reverbs sound so magical, with each preset I would dial up, I kind of found myself going against what we had to do in the commercial.”
But even Pageot’s talents couldn’t get Harden to sing in tune. As Stephen Curry says to James Harden in the remix video: “You should probably not quit your day job!”