Davwinder Sheena (left) and Clifford Nathan
Woodinville, WA (August 9, 2011)–Loud Technologies has promoted Davwinder Sheena, formerly director of APAC (Asia-Pacific) sales, to the new position of APAC managing director; and has appointed Clifford Nathan as its first APAC-region country general manager, reporting to Sheena.
Based in Singapore, Sheena will manage all business interests, market-development strategy, and sales team and distributor relationships for the company’s brands in the region. He will report to Mark Graham, Loud CEO and be a member of the company’s executive team.
“The APAC region is the most vibrant economic environment in the world,” Graham explains, “and under Davwinder’s leadership, has contributed substantially to Loud’s solid growth over the last year. Through lock-step engagement with all three of Loud’s business units, and direct participation at the executive level, Davwinder and his expanded team will bring even greater focus and speed of execution to this critical region. I fully anticipate that all of our APAC constituents will be pleased with the growth and success that this move enables.”
Meanwhile, Nathan will lead Chinese market development and strategy, as well as manage intellectual property, for all the brands as general manager, China. He will be based in Dalian, China. His most recent professional audio experience includes three years with Digidesign/Avid, during which time he launched that company’s Venue digital console in northern China.
“Clifford is a rare breed and a real asset,” Sheena comments. “He’s a former creative director for a Hong-Kong-based advertising agency, a trained architect, revered live sound engineer, seasoned pro-audio industry businessperson and speaks four Chinese dialects. With this background, he’s ideally suited to partner with each of our distributors and construct a solid bridge back to our worldwide business units to bring new ideas, energy and company resources to the China market.”