Carlsbad, CA (May 25, 2012)—Panamax/Furman, SpeakerCraft and Proficient will be rolled into AVC Group, joining AVC’s brands Niles Audio, Elan Home Systems, Xantech, Aton and Sunfire. Mark Terry, president of AVC Group, will leave the company, and the move comes just days after longtime SpeakerCraft president Jeremy Burkhardt left his position as well.
Heading up the new organization will be Bill Pollock, president of Panamax/Furman. Paul Starkey will direct Marketing, Dave Keller will head Sales while Keith Marshall will lead SpeakerCraft/Proficient.
“Mark and his team have done an outstanding job combining the AVC Group brands together and creating a world class infrastructure to service our customers and dealers,” stated Sean Burke, group president of Nortek’s Technology Products Segment. “Mark has decided to move on to other endeavors after providing his full support to this integration effort. I am appreciative of the dedication and high level of leadership that Mark has provided and wish him the very best in the future.”
The change is effective immediately and no changes are currently planned for existing dealer contacts, customer service, tech support and credit operations.
Pollock added: “By synergizing the benefits of our brands under one centralized group, additional resources can be better allocated to product development and marketing. This will represent an immediate win-win for our customers, brands and dealers.”