McKinney Takes Studer/Soundcraft Helm

ANAHEIM, CA—Harman Professional announced in mid-January that David McKinney had been appointed Vice President and GM of HARMAN’s Mixer Business Unit, where he will lead the global operations of the Soundcraft and Studer brands.
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Newly appointed Vice President and GM of HARMAN’s Mixer Business Unit, David McKinney ANAHEIM, CA—Harman Professional announced in mid-January that David McKinney had been appointed Vice President and GM of HARMAN’s Mixer Business Unit, where he will lead the global operations of the Soundcraft and Studer brands. McKinney relocated from Shanghai to Potters Bar in the UK in late December, 2014. In all, McKinney has worked for Haman Professional for 11 years in four different country offices, including the position of Senior Director, India Operations and, most recently, serving as Senior Director and General Manager of China Operations.

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Various strategic staff reassignments and new hires have been initiated over the past few months of transition, McKinney told PSN during the Winter NAMM Convention. R&D and Marketing will work together across Studer and Soundcraft brands where it makes sense, but both brands will also maintain their own identities and their emphasis on specific vertical markets such as broadcast, touring, fixed install and portable PA. Each brand will have a global sales director; whether distribution is joint or separate will vary by country. “The guys are all in their roles because they love what we do in the industry,” McKinney said. “They love the product side, they love the customers. It’s great to see that energy and passion.”

New products from the Harman mixer team at NAMM included the Soundcraft Signature Series of analog consoles, which McKinney said “is being exceptionally well received,” adding that analog remains important “in some geographical regions more than others.” On the digital end of the spectrum, the Soundcraft Ui series, previewed at NAMM, is a very visible foray into the burgeoning virtually- controlled console market. The package of console and companion I/O utilizes technology developed by Australian company SM Pro, which Harman has now purchased. “We’ve managed to work with these guys in the background for about two or three months,” McKinney revealed. “As we were working through the transition, we were already working on product.” SM Pro’s R&D team is now working with compatriots from across Harman Pro and is an official part of the Studer/Soundcraft mixer team.

“We’re looking at driving our short-term product development and then creating major technology advancements for the future,” McKinney said, looking forward. “We’re going to be spending a lot of time with users, with engineers, to make sure that we can we can take what they really require and put it into future technology ideas.” McKinney was anticipating then upcoming group meetings where Harman International EVP and Harman Pro President, Blake Augsburger, would gather product specialists, R&D staff, Harman technologists, business staff and executives for discussions that will drive future directions of Harman Professional products. “And then six months later,” McKinney said, “Blake pulls us all together to make sure we’ve done what we said we were going to do.”

Long-serving Mixer Division Marketing Director, Keith Watson, sums up: “We’ve got the right team, the right people, the right attitude, the right resources. It’s a phenomenal time to be associated with these guys.”
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