Los Angeles, CA (July 16, 2013)-MediaHorse has placed its artist Avila’s cover of the classic Elvis Presley hit “All Shook Up” in a national campaign promoting Trojan lubricant products.
MediaHorse’s placement of “All Shook Up” for Trojan follows the company’s success with the Victoria’s Secret 2012 Holiday Campaign, which featured Avila’s dream/pop version of the classic song “My Favorite Things” from “The Sound of Music.” MediaHorse’s client for the three-spot Trojan campaign was New Jersey based Church & Dwight.
As a result of the campaign, Avila’s version of “All Shook Up” has been in the iTunes Top 10 (Singer/Songwriter Charts) for six consecutive weeks.
The placement of “All Shook Up” is a result of Los Angeles-based music licensing and marketing firm MediaHorse having recently entered into formal arrangements with various music publishers and copyright holders. These new agreements allow MediaHorse to offer third party creative marketing services to help bring iconic songs to a whole new generation of music fans.
Through its roster (and network) of both established and emerging artists, MediaHorse is currently producing contemporary versions of classic songs by such legendary artists as The Beatles, Elvis Presley, Aerosmith, Phil Collins, ZZ Top and many others.
Formed in Los Angeles in 2010 by Shauna Krikorian and Joe Berman, MediaHorse is a music marketing and licensing firm that specializes in the creation and placement of music across all forms of media. In addition to producing high quality music content, MediaHorse also represents a roster of both established and emerging artists from all over the globe.